When you really “feel it,” Immersion is the company behind the haptics we experience every day


by Maxwell R.

Whether you are tapping away at a text message, playing a round of Sky Force, or strumming guitar strings on Solo 2 with your Android smartphone, chances are you are feeling some gentle vibrations from the device as part of the user experience.

That vibration response is called “haptics” or haptic feedback, and in case you were wondering, a company called Immersion is likely the technology that makes it all work.