June 22, 2017

Feel It Still

Few visual elements and a steady beat make this great for beat based haptics
When the visual based events occur, haptics on the beat are lowered to allow the events to push through
Similar to sound design, when you want something to be prominent in a mix you bring other events down…
June 21, 2017

SickKids vs. Undeniable

The subject matter of this video is definitely dark. Haptic treatment is touchy in a video that deals with a more serious subject matter. Light effects enhance the video but do not over power, but at the same time convey an extra level of emotion. This is especially apparent when…
June 21, 2017

Kenzo World

Made all effects exaggerated to emphasize surreal aspect of the ad. o Usually try to ad haptics as soon as possible in a video, but waited until the dancing started because that was the main point of the ad. It helps point out the moment it switches from reality to fantasy. o There…
June 21, 2017

Burns & Smiles

Not the ideal piece for haptics but small events work well.
While you might not feel haptics throughout, having them sprinkled in, in small places is sometimes just enough.…
June 19, 2017

Best Day of My Life

The video is rich with lots of little animations in the background making it ideal to add haptics to help draw the eye to the detail of what is going on in the picture. The designer focused on the pieces of animation and movements that interested him the most to amplify the impact of…