Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award
Immersion’s TouchSense Technology is changing the way brands engage their audiences on mobile devices, and now, Immersion’s innovative use of haptic technology is being recognized by the advertising industry. Both The 2016 OMMA Awards and The Digital Trading Awards recently recognized Immersion’s technology and mobile ad campaigns as finalists.
The 2016 OMMA Awards:
To promote the launch of Peugeot’s new 308 GTi last December, Immersion, in partnership with Opera Mediaworks and OMD UK, created a haptic-enhanced mobile video ad that allowed viewers actually feel the rev of the car engine starting up right in the palm of their hand.
The Digital Trading Awards:
In partnership with Opera Mediaworks and Horizon Media Inc., Immersion created a haptic-enhanced mobile video ad for Stoli Vodka. Viewers felt the pulse of a martini shaker as they watched.
Both campaigns saw a dramatic increase in completed video views, click-through rates and overall brand sentiment and awareness. Immersion’s TouchSense technology allows marketers to connect brands to their audiences in a way that is only possible when visual, audio and touch come together. These campaigns represent the future of mobile sensory advertising, creating fully immersive digital brand experiences which engage all of our senses and create a more impactful impression on consumers.
Learn more about haptics in mobile advertising at www.immersion.com/advertising.