Lexus Capitalizes On March Madness


By Tanya Gazdik

Lexus is launching a campaign on Yahoo Sports to connect with basketball fans via the 2016 Men’s College Basketball Tournament.

Separately, Opera Mediaworks-enabled Android mobile apps and Immersion Corporation, a developer and licensor of haptic technology, are partnering with Team One to launch a mobile ad campaign for the Lexus GS F enhanced with Immersion’s TouchSense technology.

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