Peugeot claims UK first with vibrating mobile ads

Campaign UK

by Harriet Brown

Peugeot: mobile ads aim to simulate the feeling of driving

Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving.

Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A pop up ad appears in an app window, showing a short video of a journey.