by Harriet Brown
Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving.
Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A pop up ad appears in an app window, showing a short video of a journey.
Read more at http://www.campaignlive.co.uk/article/peugeot-claims-uk-first-vibrating-mobile-ads/1376193#gq8smbgoAEyqr0UZ.99