A Premium Car Experience Requires a Premium Touch Experience

Immersion delivers high-fidelity haptics with the ability to create distinctive texture, true-to-feel pushes, and realistic clicks for every surface, button, slider, and dial in the car. Our advance method of control provides the versality needed to accurate measure and replicate how something feels in real life. In the car environment, our technology provides users with that essential touch element that makes the car interface easy-to-use.

The Value of Haptics in Automotive

With the capability to deliver textured surfaces, touch feedback, kinesthetic, and force, haptic technology offers design flexibility, a better user experience, and ability to add advanced application into the car. High-fidelity haptics makes it possible to streamline interior car design and bring programmable touch surfaces into the car without reducing users’ ability interact with the car’s interface with their sense of touch.

Haptic Technology Creates the Opportunities to Bring New Use Cases & Advanced Applications into the Car


Using haptics in automotive touchscreens makes the user interaction as normal as using buttons and dials.


Create mechanical buttons, dials and sliders you can feel on screen.


Find and identify on-screen buttons with touch feedback on a flat-screen surface.
More Automotive Use Cases

More Than a Buzz

Immersion’s automotive solution provides advanced control for haptic system, making it possible to create programmable buttons that click, sliders with haptic feedback on every increase, and dials that turn like the real thing.

Our Active Sensing Technology makes it possible for actuators to provide just the right amount of power at just the right time, down to the microsecond.

Learn More About Active Sensing

Immersion’s Automotive Program

Our Automotive Solution enables our customers to quickly go-to-market with a high-quality haptic system. We have a holistic design approach ensuring every component works together well to help reduce our customers’ workload and take the guesswork out of implementation.

Automotive Reference Design

Produce high-quality haptics that can perform to the auto OEM requirements in touchscreen and touchpad implementations

Active Sensing Technology Software

High performance actuator control

Selection Guides for Certified Haptic Hardware

Simplifying the system development process

Haptic Effect Designs

Out-of-the-box implementations

Haptic Design Tools

Custom UI design

Automotive Application Design & Use Cases

Innovative ideas for using haptics in the car

To learn more about our automotive solution, download the datasheet. Download PDF

Quality Partnerships

We work closely with our ecosystem partners to test and ensure compatibility and high-quality system performance.

Learn More About Our Partners

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