June 22, 2017

The Heist

This video shows how even a very light haptic treatment can enhance storytelling. There are only a few effects throughout the video, but they emphasize key messages like when the cashier texts the rates to the thief. Even a little haptics can go a long way.…
June 22, 2017

Eight: Business Cards

Could have gone two ways – music based, or visual basedVisual based allowed for small movements emulating the transfer of the cards which is the focus of the piece.  Human movement (synchronized dancers) allows for a variety of haptics based on what we think the movement would…
June 14, 2017

Samsung Blind Cap

In this ad, an athlete wears a special swim cap and, with haptics, we feel his strokes and kicks in the water along with the alerts in his cap. We focus more on the swimmer to feel the water as opposed to the technology.…
June 14, 2017

Bob Dylan: Studio A Revisited

This is a very short audio-based video using animations to describe the process. Circular animations trigger various haptic events that mimic the movement of the circles and rings.…
June 14, 2017

The Field Trip to Mars

Here we demonstrate how haptics can enhance the progression and movement of vehicles, e.g. the school bus and MARS vehicles. Although there are somewhat limited places for haptics in this video, the judicious use of tactile effects leaves a more meaningful overall impression.…