At the heart of all great advertising, regardless of the channel or platform, is relevance, emotions, and compelling creative execution. Audiences need to be engaged in a meaningful way for ads to be truly effective.
With giant, cinema-like 4K TVs in more homes, getting people to go to movie theaters is becoming a challenge for studios. But thanks to new haptic technology, film trailer ads are about to get a lot more exciting – at least on smartphones.
2018 is already shaping up to be an exciting year for mobile advertising as new technologies such as touch feedback and augmented reality (AR) find further implementation. Immersion, the developer of haptic technology, expects touch feedback enhanced mobile ads to be one of the big trends next year.
There is no doubt that ad technologies are advancing at a neck-breaking pace, and marketers have more and more exciting opportunities to reach the audience they could never hope to connect to. The statics has its say; digital advertising spending is expected to reach a record $335 Billion by 2020.
Nov 30 (Reuters) – Immersion Corp:
IMMERSION CORP – APPOINTMENT OF CARL SCHLACHTE, CHAIRMAN OF BOARD, AS INTERIM CHIEF EXECUTIVE OFFICER
* IMMERSION CORP – VIC VIEGAS HAS AGREED TO RESIGN AS CHIEF EXECUTIVE OFFICER AND AS A DIRECTOR
* IMMERSION CORP – SCHLACHTE WILL CONTINUE TO SERVE AS CHAIRMAN OF BOARD DURING HIS TENURE AS INTERIM CEO
From user behaviour, understanding touch and finding inspiration to game design, optimisation and open standards, the VR University sessions feature speakers from developers such as SVRVIVE Studios and Game Cooks to organisations including the Khronos Group and Google.
Games industry veteran and regular Indie Pitch panelist, Immersion’s Robert W. Heubel, explains how the judges approach the competition, how important it is to them, and what every contestant gains from the experience; winner or otherwise. Judging indie VR games is different from judging non-VR titles.
Immersion – a leading developer and licensor of touch feedback technology – announced ahead of the weekend that it has signed a license agreement with Tencent. The agreement allows Tencent to include software components of Immersion’s Haptic Gaming SDK to enhance its new game, Tencent Super NBA, with creative tactile effects from Immersion.
OOH: Fastest Growing Media Platform in Brazil This Year; Adsmovil Joins IAB to Promote Ads.txt in LATAM
In this week’s LATAM round up: OOH represented 2.8% of ad spend in Brazil in the first six months of the year and is the fastest growing media platform in the country, according to Kantar Ibope Media; Adsmovil joins IAB to support ads.txt initiative for local publishers, in order to achieve better transparency in the market; and the successful partnership between Teads and Immersion, which used haptic tech for the media broadcaster Sky in a mobile video campaign.