The Next Marketing Skill You Need To Master: Touch

A few weeks ago, I took a class at Sephora on how to apply foundation-a life skill I failed to acquire in seventh grade probably because I had my oily nose buried in a book.

Podcast: The Future According to Now

The promise of 5G networks is already propelling innovators to design new modes of communication. From remote robotic surgery to ultra-responsive autonomous cars, the 5G network leans into a world of higher reliability and lower latency. In this episode, we talk to experts revolutionizing the way we transfer skills via the technology of touch. We’ll also hear from a Fidelity expert on how this move to the fifth generation will effect a fundamental building block in the tech industry. This is The Future According To Now, a podcast from Atlantic Re:think, the branded content studio at The Atlantic, and Fidelity Investments, with production support from At Will Media.

Demand good vibrations from your next Android phone

I’ve been using a pre-production version of the unfortunately named LG V30S ThinQ since Mobile World Congress last month. I didn’t spend more than a few minutes with the near-identical original V30, so it feels like a brand new phone to me, and I mostly really like it.

Microsoft CLAWS at Haptics Progress: Virtual Reality is Getting Tactile

Add to favorites “Haptics”. To the uninitiated, the very word sounds like something from a novel by cyberpunk doyen William Gibson. (“They didn’t think Flynne’s brother had PTSD, but that sometimes the haptics glitched him”, runs the first sentence in his recent book The Peripheral).

Bosch and Immersion enter into a multi-year license agreement

by Autocar Pro News Desk Mar 09, 2018 Bosch has entered into a deal with Immersion Corporation for access into Immersion’s patented haptic technology. Immersion Corporation, a leading developer and licensor of touch feedback technology, has announced that it has signed a multi-year license agreement with Robert Bosch Car Multimedia GmbH, a subsidiary of Robert Bosch GmbH, providing Bosch with access to its patented haptic technology for use in Bosch’s automotive solutions.

Immersion Enters Into Multi-Year License Agreement With Bosch

Bosch plans to incorporate Immersion’s haptics technology in automotive applications. Immersion Corp., a developer and licensor of touch feedback technology, has signed a multi-year license agreement with Robert Bosch Car Multimedia GmbH, a subsidiary of Robert Bosch GmbH. The deal provides Bosch with access to Immersion’s patented haptic technology for use in its automotive solutions.

Immersion adds to gains on license deal with Marquardt

Immersion (NASDAQ:IMMR) has gained 7.7% in the postmarket session, adding on to 7.4% gains during market hours, after it noted a new multi-year license deal with electronic switch maker Marquardt. Th

CNN’s Courageous Studio wins three Digiday Video Awards; The Washington Post named Video Team of the Year – Digiday

CNN’s Courageous Studio is only 2 years old, but it’s already a force to be reckoned with. The branded content arm of CNN swept the Digiday Video Awards Tuesday with three wins: Best Multiplatform Video Campaign, Best Brand Video Destination or Channel and Best Video Publisher Partner for Brands.

Strong emotional connections create lasting results in advertising

At the heart of all great advertising, regardless of the channel or platform, is relevance, emotions, and compelling creative execution. Audiences need to be engaged in a meaningful way for ads to be truly effective.

Tactile Design: New Tools Let You Create User Experiences for Sense of Touch

UX is a key differentiator for intrepid brands testing the boundaries of what is possible in the mobile form factor. Now that mobile devices are central to people’s lives, consumer expectations have quickly evolved. No longer tolerant of disruption or poorly designed apps and ads, they expect high-quality, immersive experiences. At the same time, the attention span of a mobile device user is shorter than that of a goldfish. This creates an immense challenge for brands who want a piece of that attention span. Never before has it been more important to engage mobile users in ways they’re not likely to forget.

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