News

July 23, 2019

Here’s what the Apple iPhone 11 Might Do

Here’s what the Apple iPhone 11’s rumored new Taptic Engine might doOver the past decade, cellular phones have evolved from delivering aggressively buzzy vibrating alerts to more nuanced “haptic feedback” – digitally created forces that
April 30, 2019

TDK teams with Immersion on Haptics

TDK teams with Immersion on haptics – Electronic Products & TechnologyTDK Corporation announced that its subsidiary TDK Electronics has signed a co-marketing agreement with Immersion Corp., the world’s leading developer and licensor of touch feedback
January 9, 2019

Google’s Showing Signs of a Major Haptics Push

Google’s Showing Signs of a Major Haptics Push Add to favorites Google looks to be gearing up for a major push to incorporate more haptics – electronically generated tactile sensations – into its hardware, inking a multi-year agreement with “touch
October 9, 2018

How to Radically Impact the Mobile Experience with Haptics

Appliance Design  ERIC GERVAIS How to Radically Impact the Mobile Experience with Haptics Most mobile applications are developed primarily around the visual experience. In some cases, the developer may have integrated audio as well. As end users, our senses of sight and hearing…
September 14, 2018

The Next Marketing Skill You Need To Master: Touch

The Next Marketing Skill You Need To Master: Touch A few weeks ago, I took a class at Sephora on how to apply foundation-a life skill I failed to acquire in seventh grade probably because I had my oily nose buried in a book.