Bosch and Immersion enter into multi-year license agreement

Bosch and Immersion enter into a multi-year license agreement

by Autocar Pro News Desk Mar 09, 2018 Bosch has entered into a deal with Immersion Corporation for access into Immersion’s patented haptic technology. Immersion Corporation, a leading developer and licensor of touch feedback technology, has announced that it has signed a multi-year license agreement with Robert Bosch Car Multimedia GmbH, a subsidiary of Robert Bosch GmbH, providing Bosch with access to its patented haptic technology for use in Bosch’s automotive solutions.


Immersion Enters into Multi-Year License Agreement with Bosch

Immersion Enters Into Multi-Year License Agreement With Bosch

Bosch plans to incorporate Immersion’s haptics technology in automotive applications. Immersion Corp., a developer and licensor of touch feedback technology, has signed a multi-year license agreement with Robert Bosch Car Multimedia GmbH, a subsidiary of Robert Bosch GmbH. The deal provides Bosch with access to Immersion’s patented haptic technology for use in its automotive solutions.


Digiday Video Awards: Immersion Wins Best Innovative Ad Tech

CNN’s Courageous Studio wins three Digiday Video Awards; The Washington Post named Video Team of the Year – Digiday

CNN’s Courageous Studio is only 2 years old, but it’s already a force to be reckoned with. The branded content arm of CNN swept the Digiday Video Awards Tuesday with three wins: Best Multiplatform Video Campaign, Best Brand Video Destination or Channel and Best Video Publisher Partner for Brands.


Tactile Design: New Tools Let You Create User Experiences for the Sense of Touch

Tactile Design: New Tools Let You Create User Experiences for Sense of Touch

UX is a key differentiator for intrepid brands testing the boundaries of what is possible in the mobile form factor. Now that mobile devices are central to people’s lives, consumer expectations have quickly evolved. No longer tolerant of disruption or poorly designed apps and ads, they expect high-quality, immersive experiences. At the same time, the attention span of a mobile device user is shorter than that of a goldfish. This creates an immense challenge for brands who want a piece of that attention span. Never before has it been more important to engage mobile users in ways they’re not likely to forget.

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