A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green and pitching the ball into an Arby’s cup. The ad itself was fairly ordinary except for this: If you saw it on an Android phone, you could not only watch and hear Johnson but feel his footsteps as well.
MAW has been alerted that AdColony and Immersion Corporation will expand their partnership to offer what the firms have named “TouchSense Ads.” The ads, destined for AdColony’s mobile advertising platform, are designed with Immersion’s haptic technology, which leverage the power of touch to improve campaign performance and drive brand engagement.
“By bringing touch to ads, brands and advertisers have an advanced advertising capability to creatively tell their brand story and reach audiences with their messages,” the AdColony crew tells us.
By Michael Wiser, Mobile Advertising Watch
Touch can significantly boost engagement and interaction with mobile adverts. That is why, Immersion Corp., the developer of touch feedback technology has partnered with Teads, the outstream video advertising firm, to distribute TouchSense Ads in Latin America and Europe.
TouchSense Ads are based on the Immersion haptic technology and let advertisers and brands create mobile video experiences which are touchable. The agreement with Teads means that TouchSense Ads can now be distributed on its mobile web advertising platform, which paves the way for clients to leverage haptics.
By Anne Freier, MobyAffliantes
Founded in 1993, Immersion Corp. designs and licenses haptic technology that’s come to be used in gamepads you’re well familiar with. Now the company is developing a new haptic programming system which aims to help game developers make better haptics effects for their games, faster.
by Ben Lang, Road to VR
We are also going to see a rise in 360 degree video ads and even ads that incorporate the mobile device itself – touch and vibration. Teads is already building this haptic technology into mobile ads through a partnership with Immersion, which will add vibration to an ad featuring a cocktail being shaken, to expand engagement beyond the screen.
By Todd Tran, MarketingTech
Immersion Corporation, a leading developer and licensor of touch feedback technology, and Adcolony, which is the biggest mobile advertising platform in the world; have announced that they will extend their partnership to bring Touchsense ads (ads that consumers can feel) to brands and advertisers that place their ads on AdColony’s mobile advertising platform. Created using Immersion’s haptic technology, Touchsense Ads make their campaigns stand out with the power of touch, which ultimately boost consumer engagement and overall ad performance.
Video Advertising News
Be prepared to feel the digital world like never before. Immersion’s TouchSense Force brings the company’s TouchSense haptic feedback technology for mobile devices to the PC, VR, and console gaming markets.
by Kevin Carbotte, Tom’s Hardware
Haptic feedback is essential in bringing player’s hands into VR worlds. Without it, our virtual fingers are little more than ghosts floating through items and surfaces. Touch technology company Immersion wants to bring that work to the next level.
Immersion has a long history in the gaming industry from its early efforts pioneering rumble on the Sony PlayStation and Microsoft Xbox console platforms. For more than 20 years, it has enabled game developers to differentiate their products with high-quality touch effects.
By Dean Takahashi, Venture Beat
The Nintendo Switch specs feature top-of-the-line hybrid functionality. It is packed with two Joy-con controllers and a touch screen capability, which adds variety to gameplay. However, none of the games are maximizing this feature. Ever wondered why? Immersion announced that they signed a multi-year collaboration with game giant Nintendo to build their patent with the Switch. The technology will assist developers during their design efforts by using the TouchSense software suite.