Resultado da parceria entre a companhia de experiência digital via tato Immersion e a empresa de publicidade de vídeo outstream e marketplace Teads, a Sky lançou, durante o Rock in Rio, a campanha “Na rota do rock” com a inédita tecnologia haptic, pela qual vibrações do celular acompanham os sons e batidas de vídeos.
Developer Immersion hopes to bring high-quality touch feedback to more games through a partnership with Unity Technologies’ Unity game engine. The companies announced the partnership at Unity Austin, Unity’s conference in Texas. Immersion is a longtime developer and licensor of haptics, or touch feedback such as the sensations you get with a rumble-enabled video game controller.
Touch feedback specialist Immersion, has today announced an expansion of its TouchSense Force Haptic Lab, giving Unity developers the ability to add touch effects into their projects. By integrating one of the biggest software development engines available, Immersion’s Haptic Lab will enable Unity developers to adopt potentially faster, real-time workflows for designing, testing, feeling and integrating haptics into their titles.
In February, Immersion revealed a haptic profile editing tool called TouchSense Force that enables developers to create complex force feedback profiles for a variety of game input devices without the need for complex code. TouchSense Force offers a visual editor that resembles the sort of software you would expect an audio engineer or a video editor to use.
Immersion Enters Into New Licensing Agreement for Gaming and VR Applications – Mobile Marketing Watch
MMW can now confirm that Immersion Corporation – a leading developer and licensor of touch feedback technology – has signed an end-user license agreement with Tokyo-based Yomuneco, Inc., which is an equity-method company of gumi Inc. In short, the agreement enables Yomuneco to add tactile feedback to its gaming applications using Immersion’s TouchSense Force solution …
LG V30 to be announced at the end of August, and it may have some unique pressure sensitivity features.
Big news in the tech and automotive space. MMW has learned that Immersion Corporation – a leading developer and licensor of touch feedback technology – has signed a multi-year license agreement with Tokyo-based Mitsubishi Electric Corp. We can confirm that Mitsubishi Electric is licensing Immersion’s haptics IP for its automotive solutions.
Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019.
We caught up with Josh Stivers, Director of Product Management at Immersion, one the leaders in the field, who gave us a quick introduction to the tech and how it will impact the marketing industry going forward.
By Marketing Communication News
Cannes Lions, Immersion Bring the Power of Touch to Brand Experiences at Cannes Lions – Mobile Marketing Watch
This week, Immersion Corporation – a leading developer and licensor of haptic technology – revealed that it has once again partnered with Cannes Lions to bring the power of touch to this year’s International Festival of Creativity. According to the official word on the matter, Immersion will demonstrate how high-quality tactile effects create more impactful …
SpotX said it has partnered with Immersion Corp., a developer of haptic technology, to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. The video ad-serving platform said the partnership means that media owners on SpotX’s platform will have access to Immersion’s haptic technology.