News

July 6, 2017

Getting A Feel For Haptics Technology With Immersion’s Josh Stivers

Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through…

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June 26, 2017

Cannes Lions, Immersion Bring the Power of Touch to Brand Experiences at Cannes Lions

https://mobilemarketingwatch.com/cannes-lions-immersion-bring-power-touch-brand-experiences-cannes-lions-72181/…

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June 26, 2017

SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising

SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising SpotX said it has partnered with Immersion Corp., a developer of haptic technology, to bring haptic-responsive video advertising opportunities to market at scale on mobile devices.

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June 6, 2017

Immersion Inks Realtime Deal To Add Haptics To Wearables

http://mobileadvertisingwatch.com/immersion-inks-realtime-deal-add-haptics-wearables-26035…

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June 6, 2017

Immersion, Onkyo Bring TouchSense Technology To High-Fidelity Audio Smartphone

https://mobilemarketingwatch.com/immersion-onkyo-bring-touchsense-technology-high-fidelity-audio-smartphone-71807/…

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June 6, 2017

Advancing The Ad Creative And Seducing Your Audience With The Power Of Touch

https://www.voiceamerica.com/liveevents/episode/98672?name=day-2-live-from-nab-show-2017-advanced-advertising-pavilion-new-emerging-platforms-take-center-stag&segmentId=56884  …

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May 8, 2017

Major Brands Get Hip To Haptics

Join the leading CMOs who trust Adobe for Business to drive results Today’s CMOs are expected to do more with less. Adobe for Business helps you lead the way with tools that combine creativity, marketing, and AI.

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May 1, 2017

AdColony and Immersion Team Up for Haptic ‘TouchSense’ Ads

MAW has been alerted that AdColony and Immersion Corporation will expand their partnership to offer what the firms have named “TouchSense Ads.” The ads, destined for AdColony’s mobile advertising platform, are designed with Immersion’s haptic technology, which leverage…

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May 1, 2017

Mobile advertising with haptics significantly boosts engagement rates – Immersion TouchSense Ads are coming to Teads

Touch can significantly boost engagement and interaction with mobile adverts. That is why, Immersion Corp., the developer of touch feedback technology has partnered with Teads, the outstream video advertising firm, to distribute TouchSense Ads in Latin America and…

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March 31, 2017

TouchSense Force Plugin Aims to Help VR Game Devs Make Better Haptics, Faster

Founded in 1993, Immersion Corp. designs and licenses haptic technology that’s come to be used in gamepads you’re well familiar with. Now the company is developing a new haptic programming system which aims to help game developers make better haptics effects for their games,…

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