Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video.
Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experiences significant boosts in click-through rates, completed views, replay rates and ad recall after adding haptic effects, a new report Friday from MAW confirms.
The collaboration between Opera Mediaworks and Immersion Corporation has made brands like Lexus and Peugeot to experience a higher click through rates. Their ads have had high rates of replay, completed views, recall and click through rates after adding haptic effects.
May 13, 2016
“Immersion Corporation, the leading developer and licensor of touch feedback technology, and Thumbkandi, a global messaging and fan engagement platform, today launched a new interactive messaging experience with Immersion’s TouchSense® technology.
May 12, 2016
“Immersion and Japan-based CRI Middleware recently announced that Android developers will now be able to easily integrate Immersion’s TouchSense technology into their mobile games and offer gamers another level of engagement.”
Drawing on a wealth of ideas and innovative prowess, international technology company Continental this year once again won in the competition for the 2016 AutomotiveINNOVATIONS Award in the “Interface and Connectivity” category. With 16 innovations, Continental generated the most projects in this classification, of which the jury rated nine as being of a particularly high standard. This opinion was confirmed by the automotive manufacturers, which also gave Continental first place in this category in a supplementary survey on innovative capabilities. The company’s innovations in the field of V2X communication and in development of the Haptic Feedback Display were deemed particular strong points.
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
While any consumer can tell you how much the Internet has changed the face of retail, the changes behind the scenes have been just as dramatic. In today’s digital economy, brands need to carefully weigh the specialty and reach of each agency before selecting a partner, as those that craft great omnichannel marketing campaigns do not necessarily have prowess across markets or in traditional media, and vice versa.
By Tanya Gazdik
Lexus is launching a campaign on Yahoo Sports to connect with basketball fans via the 2016 Men’s College Basketball Tournament.
Separately, Opera Mediaworks-enabled Android mobile apps and Immersion Corporation, a developer and licensor of haptic technology, are partnering with Team One to launch a mobile ad campaign for the Lexus GS F enhanced with Immersion’s TouchSense technology.
Read more @ http://www.mediapost.com/publications/article/270730/lexus-capitalizes-on-march-madness.html