News

June 6, 2017

Immersion Inks Realtime Deal To Add Haptics To Wearables

Immersion Inks Realtime Deal to Add Haptics to Wearables – Mobile Advertising News & Information | MobileAdvertisingWatch.com This week’s happenings includes the news that Immersion Corp., a leading developer and licensor of touch feedback technology,
May 8, 2017

Major Brands Get Hip To Haptics

Major Brands Get Hip To Haptics A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green and pitching the ball into an Arby’s cup. The ad itself was fairly ordinary except for this: If you saw it on an Android phone, you could not
May 1, 2017

AdColony and Immersion Team Up for Haptic ‘TouchSense’ Ads

MAW has been alerted that AdColony and Immersion Corporation will expand their partnership to offer what the firms have named “TouchSense Ads.” The ads, destined for AdColony’s mobile advertising platform, are designed with Immersion’s haptic technology, which leverage…