Corporate - Immersion - Haptic Technology

May 20, 2016

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Using touch, or haptics, in mobile content offers viewers the immersive experience that brands crave to deliver to consumers.

And campaign metrics show that after experiencing video ads enhanced by Immersion’s TouchSense® haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers can…

May 17, 2016

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Congratulations to Peugeot, OMD UK, and Opera MediaWorks for winning the Drum MOMA Award for [Best Use of Technology].

This award-winning campaign was powered by Immersion‘s TouchSense Technology, which helps advertisers deliver mobile content their customers can feel, connecting with them at a deeper level. We work directly with content creators to deliver tactile (haptic) experiences …

May 13, 2016

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First–ever tactile animated stickers give Club América fans an experience they can feel.

Feel the action as your favorite soccer player kicks a goal or steals the ball – and share it with your friends. Thumbkandi’s mobile messaging app, enhanced with Immersion’s TouchSense technology, lets you personally engage in Club América soccer matches. This special collection…

March 10, 2016

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Developer Spotlight: Fat Bat Studio Ltd.

Immersion’s mobile games evangelist Bob Heubel recently spoke with Robert Faludi, managing director and graphic designer at Fat Bat Studio Ltd. about the company’s strategy for finding success in the saturated mobile game market. BH: Hi Robert. Tell me a little about Fat…

January 30, 2016

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A Year in Review

2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics. The wave of adoption is growing. For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile…

January 30, 2016

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G-Star Global Game Expo: A First-Timer’s Guide

Animé? Check. A huge number of RPG games on display? Check. Super geeked out, women and men in cos-play as their favorite game characters? Check. If you’re thinking about attending the G-Star Global Game Expo in the near future take a look at this first-timer’s guide. It has everything…

November 19, 2015

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It’s Raining Haptics

Immersion brought in the fall season with a number of big announcements on haptics. Acer, Gameloft, Stoli, Opera, Bandai Namco and Google Play all were a part of a big fall rush for haptics, signaling the growing interest in the adoption of the technology across the ecosystem.…

November 19, 2015

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Reaching the always-on, app-centric millennial audience

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices.

– Jason Patton, vice president and general manager or content…

November 6, 2015

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Google Games You Can Feel

[bs_lead]Google Play launches new Games You Can Feel Collection of more than 15 Android mobile games, showcasing the best mobile games using Immersion’s haptic technology.[/bs_lead]

Tactile effects intensifying the action and creates a more immersive experiences

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October 29, 2015

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Mobile Video Advertising with Tactile Effects

Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform. In partnership with Stoli® Vodka and Horizon Media, the first ad creative…