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Today's automakers strive to entice customers with the latest infotainment consoles without the perplexing array of distracting knobs and controls. To solve this dilemma, Immersion's automotive partners such as BMW, ALPS, and VDO utilize Immersion's patented auto interface technology, a suite of touch feedback hardware and development software, to create streamlined, touch-enabled driver interfaces. We allow the driver to easily interact and "feel" your latest features from climate control to web navigation through a sleek, usable human machine interface. By minimizing instrument panel, center console, and steering column clutter, Immersion is helping to enrich the automotive experience and allowing drivers to feel more than just the road
"It repatches emotional links between man and machine that have all but evaporated with the commodification of the luxury car." - Gordon Keil
Automobile Magazine
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