Author Archives: David Birnbaum

June 9, 2020

Wellness in the Age of Haptics

By David Birnbaum, Distinguished Staff, Technology Strategy
As I noted in my previous article on the Three Haptic Trends to Watch, haptic wellness will make its way into the mainstream over the next few years. It is…
February 19, 2020

Haptics in 2020s: Three Trends to Watch

by David Birnbaum, Head of Design Strategy and Outreach
The new decade started off with a bang as companies showcased their latest technologies and offerings at CES 2020. Haptics at CES was especially prominent at this year’s show, with many new solutions, devices,…
October 5, 2019

In the digital world, what is the feeling of “softness”

By David Birnbaum, Head of Design Strategy and Outreach Researchers from UC San Diego recently published findings on simulating softness by first calculating how soft or hard a material will feel based on material thickness, stiffness, and surface properties. The…
June 26, 2017

Bringing Augmented and Virtual Reality to the Mainstream

Last month I had the pleasure of speaking at the Digital Hollywood AR/VR Experience conference, an event focused on the convergence of the entertainment and technology industries. Our panel “360 Video and VR/AR – Content and Advertising – A Cross Platform Experience”…
October 6, 2015

LeTV Tactile Trailers Hit the Mark

Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie…
July 31, 2015

Adding Meaning to Mobile Experiences With Haptics

We live in an age where screens are commonplace; our cars, our watches and even our grocery store checkouts have screens. But as humans, our basic nature still makes us crave physical experiences that digital interactions often don’t provide. In the past couple of months,…