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With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition.

Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for GameSauce on the “Engagement and Retention equation: Left Brain + Right Brain,” to lay out some of the issues in designing for a mobile game. In the article, Nick provides some insight (developed over the years of working directly with several game developers on game design) into what makes a successful game. Read more at http://gamesauce.org/news/2015/06/19/the-engagement-and-retention-equation-left-brain-right-brain/

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