If you haven’t heard by now, the first ever haptically-enabled trailer debuted last September.
The season four trailer of Showtime’s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion’s TouchSense Engage technology to give viewers a hands-on feel for the suspense, excitement and drama that they could expect from Homeland this season. Immersion and Showtime has been receiving industry accolades since then.
The success of the Showtime campaign showed that mobile should no longer be thought of as “the second screen.” Today, more often it is becoming the de-facto first screen. Interestingly, according to a 2014 AdReaction study from Millward Brown, time spent on mobile devices is outpacing TV in the U.S. for the first time.
The Homeland trailer showcased how brands can use haptics to deliver a more engaging and immersive experience for consumers. Instead of passively watching, consumers were able to feel the bombs exploding and the suspense increasing through the trailer’s pulsating touch and sound.
The Homeland campaign was recognized by Google and included in its Creative Sandbox, where Google showcases the most innovative and creative ideas in advertising.
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