SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising

SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising

SpotX said it has partnered with Immersion Corp., a developer of haptic technology, to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. The video ad-serving platform said the partnership means that media owners on SpotX’s platform will have access to Immersion’s haptic technology.