Tactile Design: New Tools Let You Create User Experiences for Sense of Touch
UX is a key differentiator for intrepid brands testing the boundaries of what is possible in the mobile form factor. Now that mobile devices are central to people’s lives, consumer expectations have quickly evolved. No longer tolerant of disruption or poorly designed apps and ads, they expect high-quality, immersive experiences. At the same time, the attention span of a mobile device user is shorter than that of a goldfish. This creates an immense challenge for brands who want a piece of that attention span. Never before has it been more important to engage mobile users in ways they’re not likely to forget.