Touch Technology Makes a Splash in Mobile Advertising

Mobile Marketing Watch


Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video.

Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experiences significant boosts in click-through rates, completed views, replay rates and ad recall after adding haptic effects, a new report Friday from MAW confirms.

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