June 22, 2017

Feel It Still

Few visual elements and a steady beat make this great for beat based haptics
When the visual based events occur, haptics on the beat are lowered to allow the events to push through
Similar to sound design, when you want something to be prominent in a mix you bring other events down…
June 21, 2017

SickKids vs. Undeniable

The subject matter of this video is definitely dark. Haptic treatment is touchy in a video that deals with a more serious subject matter. Light effects enhance the video but do not over power, but at the same time convey an extra level of emotion. This is especially apparent when…
June 21, 2017

Kenzo World

Made all effects exaggerated to emphasize surreal aspect of the ad. o Usually try to ad haptics as soon as possible in a video, but waited until the dancing started because that was the main point of the ad. It helps point out the moment it switches from reality to fantasy. o There…
June 21, 2017

Burns & Smiles

Not the ideal piece for haptics but small events work well.
While you might not feel haptics throughout, having them sprinkled in, in small places is sometimes just enough.…
June 19, 2017

Best Day of My Life

The video is rich with lots of little animations in the background making it ideal to add haptics to help draw the eye to the detail of what is going on in the picture. The designer focused on the pieces of animation and movements that interested him the most to amplify the impact of…
June 14, 2017

Compton / Kendrick Lamar

Since most of the video is audio-based, we can assume the viewer must watch the video with audio to fully enjoy it. With initial moments more obvious places for haptics (e.g. the skateboarder), the whistles, drums, chants and movement of dancers later in the piece are enhanced…
June 14, 2017

How Is Your Body Performing

This music video incorporates more than just audio and instrument playing. Applying haptics to flames, explosions and sparks enhances this video beyond audio to highlight its visual impacts.…
June 14, 2017

OK GO – Upside Down & Inside Out

Paint splashing, balls flying, multiple dance moves and body motions within an airplane? With its wide array of visuals, this is a music video perfectly suited for haptics. Enhanced with tactile effects, the rich variety of visuals allows us to feel the environment and experience.…
June 14, 2017

Bob Dylan: Studio A Revisited

This is a very short audio-based video using animations to describe the process. Circular animations trigger various haptic events that mimic the movement of the circles and rings.…