by David Birnbaum, Head of Design Strategy and Outreach
The new decade started off with a bang as companies showcased their latest technologies and offerings at CES 2020. Haptics at CES was especially prominent at this year’s show, with many new solutions, devices,…
By Chris Ullrich, CTO at Immersion
Dashboard
When I started my career in haptics over 20 years ago, I worked mostly on military and industrial virtual reality systems with high quality (and expensive) haptic feedback. When Sony put haptics in the DualShock controller,…
Curious about what’s next for designers incorporating haptics into their systems and devices? Wonder how a visionary demo can transform the AR experience? XD IMMERSIVE sat down with David Birnbaum, Immersion’s Design Director, to understand the user experience and…
The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond.
We sat down with…
For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution.
Still perceived as nascent,…
With mobile commanding a greater slice of advertising budgets, along with higher expectations for return on investment and a broad scope of performance KPIs, the focus is no longer on mobile adoption, with an estimated 95 percent of Americans now owning a cell phone and spending…
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