Mobile advertising with haptics significantly boosts engagement rates – Immersion TouchSense Ads are coming to Teads

Touch can significantly boost engagement and interaction with mobile adverts. That is why, Immersion Corp., the developer of touch feedback technology has partnered with Teads, the outstream video advertising firm, to distribute TouchSense Ads in Latin America and Europe.

TouchSense Ads are based on the Immersion haptic technology and let advertisers and brands create mobile video experiences which are touchable. The agreement with Teads means that TouchSense Ads can now be distributed on its mobile web advertising platform, which paves the way for clients to leverage haptics.

By Anne Freier, MobyAffliantes

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