Decisions: A 360° Virtural Reality Experience

The gravity of the decision to drink and drive is made more impactful with a 360 video complemented with haptics.  While the majority of the video places the emphasis on the view looking forward, the ability to look around provides a unique challenge for haptics.  So often, while we are driving our car, we’re looking… Read more »

Key Mission 360

Representing the exciting experiences of Auckland, New Zealand is Auckland in 360 video. Presented at Cannes Lions 2017, this video captures the feeling in the thrill of bungee jumping, the serenity of paddling boarding along a beautiful coast, and speed in zip lining across the treetops all in 360 with tactile effects. Feel what it… Read more »

The Switch

Some vehicle based effects at the beginning are created using a combination of solid tones and textures. We can feel the players kick the ball with a variety of small hits at different intensityFeeling the ball hit the soccer net can be achieved by creating texture in the way we create haptics for a bouncing effect,… Read more »

Batman War Child

The Focus is on batman and the kid’s activities, what they are feelingThe Focus is on batman and the kid’s activities, what they are feelingo We usually haptify things like fire, but it would have taken away from the main story in this instance. It was too close to the guitar strumming, which was more… Read more »

Kolshik

This is in reverse, so tried to think how it would feel if it were playing normally and then reversed the ramps and hits. This is in reverse, so tried to think how it would feel if it were playing normally and then reversed the ramps and hits.o Instead of haptifying running in the beginning,… Read more »

The Heist

This video shows how even a very light haptic treatment can enhance storytelling. There are only a few effects throughout the video, but they emphasize key messages like when the cashier texts the rates to the thief. Even a little haptics can go a long way.