June 14, 2017

Lexus GS F

A wide variety of effects makes this an ideal candidate for haptic treatment. Intricate computer-generated visuals allow for precise and crisp haptic sensations. Combining this with smooth vibrations to emulate driving makes a great haptic pallet.…
June 14, 2017

Lexus Hoverboard

This ad simulates mag-lev technology using slow ramp up and down to simulate hovering. In addition, texture added for water effects showcases a variety of haptic sensations.…
June 9, 2017

Paper

Stop motion video with nature-based effects allows a variety of haptic design. The folding and shifting of paper creates real-world objects seemingly interacting with real-world environmental elements. We designed haptic effects to emphasize the phenomena of the folding…