November 30, 2017

Decisions: A 360° Virtural Reality Experience

[bs_lead]360 degrees video, viewable only on a mobile device.  Experience it with haptics on your Android Chrome browser[/bs_lead] The gravity of the decision to drink and drive is made more impactful with a 360 video complemented with haptics.  While the majority of the…
June 22, 2017

The Switch

Some vehicle based effects at the beginning are created using a combination of solid tones and textures. We can feel the players kick the ball with a variety of small hits at different intensityFeeling the ball hit the soccer net can be achieved by creating texture in the way…
June 22, 2017

The Heist

This video shows how even a very light haptic treatment can enhance storytelling. There are only a few effects throughout the video, but they emphasize key messages like when the cashier texts the rates to the thief. Even a little haptics can go a long way.…
June 22, 2017

Eight: Business Cards

Could have gone two ways – music based, or visual basedVisual based allowed for small movements emulating the transfer of the cards which is the focus of the piece.  Human movement (synchronized dancers) allows for a variety of haptics based on what we think the movement would…
June 21, 2017

Kenzo World

Made all effects exaggerated to emphasize surreal aspect of the ad. o Usually try to ad haptics as soon as possible in a video, but waited until the dancing started because that was the main point of the ad. It helps point out the moment it switches from reality to fantasy. o There…
June 19, 2017

Best Day of My Life

The video is rich with lots of little animations in the background making it ideal to add haptics to help draw the eye to the detail of what is going on in the picture. The designer focused on the pieces of animation and movements that interested him the most to amplify the impact of…
June 14, 2017

Under Armour / Michael Phelps

Here is an excellent example of how we can use haptics to convey movement. There are no obvious visuals other than the actions of the gymnasts. Using a series of common-use haptics for motion, we enable the viewer to feel jumping, flipping and tumbling.…
June 14, 2017

Samsung Blind Cap

In this ad, an athlete wears a special swim cap and, with haptics, we feel his strokes and kicks in the water along with the alerts in his cap. We focus more on the swimmer to feel the water as opposed to the technology.…
June 14, 2017

Bob Dylan: Studio A Revisited

This is a very short audio-based video using animations to describe the process. Circular animations trigger various haptic events that mimic the movement of the circles and rings.…