June 14, 2017

Monster Stains

Here is an example of using haptics wisely in a piece using stains to tell a story. The beginning of the video features the application of messy products and photography of soiled shirts, a precursor to the rest of the video. Tactile effects highlighting monster movement and interactions…
June 14, 2017

The Field Trip to Mars

Here we demonstrate how haptics can enhance the progression and movement of vehicles, e.g. the school bus and MARS vehicles. Although there are somewhat limited places for haptics in this video, the judicious use of tactile effects leaves a more meaningful overall impression.…
June 14, 2017

Mog’s Calamity

A fairly simple design aesthetic revolves around the cat, Mog. Many haptic effects in this video are based on the cat’s actions and reactions, including Mog’s movement and interactions with objects as the situation goes awry.…
June 14, 2017

Shave Forth

This video features body movement and water elements, including diving, kicking and splashing. These are typical visuals that we focus on when creating haptics. Finding a haptic equivalent to body movement is a challenge. However, when it feels right, as it does in this case,…
June 14, 2017

P&G

The latter portion of this video showcases athletes and revolves around body movement, jumping, swimming, etc. Discovering ways to emulate movement through haptics is a challenge, but once we determined what worked through trial and error, this haptic design method can be…
June 13, 2017

Absolut India Journey

This is a music video with highly psychedelic colors. Since it is not ideal to create solely for audio elements, the focus was on noticeable patterns and textures that appear within the video. With real-world background scenes presented behind the iconic shape of the Absolute…