Author Archives: Linda Quach

May 20, 2020

Automotive Haptics – Trends and Perspectives

By Felipe Almeida, Sr. UX Researcher and Ranjini Raghuveer, Product Manager at Immersion As the famous Greek philosopher, Heraclitus said, “Change is the only constant in life.” The whole world has been affected by the COVID 19 pandemic, not excluding the automotive industry.…
November 16, 2016

We’re Bringing Haptics to HTML Mobile Video Ads

Increase your mobile ad effectiveness with haptics. Immersion is making it easier than ever for advertisers to incorporate haptic effects into mobile advertisements on Android devices. Our Haptic Ad Service is the first, all-in-one solution offering advertisers the ability…
September 20, 2016

Meet Immersions new, all-in-one SDK for mobile haptics

Now it’s easy for Android developers to add haptic effects to mobile games and app content using Immersion’s new TouchSense SDK for Mobile Apps. This new SDK unifies the functionalities of Immersion’s current TouchSense SDK solutions for Mobile Games and Mobile Video,…
September 16, 2016

Immersion Haptic Ads Goes to the OMMA and The Drum Awards

Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award Immersion’s TouchSense Technology is changing the way brands engage their audiences on mobile…
November 19, 2015

It’s Raining Haptics

Immersion brought in the fall season with a number of big announcements on haptics. Acer, Gameloft, Stoli, Opera, Bandai Namco and Google Play all were a part of a big fall rush for haptics, signaling the growing interest in the adoption of the technology across the ecosystem.…