June 21, 2017

Burns & Smiles

Not the ideal piece for haptics but small events work well.
While you might not feel haptics throughout, having them sprinkled in, in small places is sometimes just enough.…
June 21, 2017

We’re The Superhumans

Lots of physical events and environmental events make this a fantastic video for haptics. The motions of the people in the wheelchairs allows us to feel their pushing. We can also feel swimming and the effects of water. While this is primarily a music video there are enough visual…
June 19, 2017

Best Day of My Life

The video is rich with lots of little animations in the background making it ideal to add haptics to help draw the eye to the detail of what is going on in the picture. The designer focused on the pieces of animation and movements that interested him the most to amplify the impact of…
June 14, 2017

Lexus GS F

A wide variety of effects makes this an ideal candidate for haptic treatment. Intricate computer-generated visuals allow for precise and crisp haptic sensations. Combining this with smooth vibrations to emulate driving makes a great haptic pallet.…
June 14, 2017

Compton / Kendrick Lamar

Since most of the video is audio-based, we can assume the viewer must watch the video with audio to fully enjoy it. With initial moments more obvious places for haptics (e.g. the skateboarder), the whistles, drums, chants and movement of dancers later in the piece are enhanced…
June 14, 2017

How Is Your Body Performing

This music video incorporates more than just audio and instrument playing. Applying haptics to flames, explosions and sparks enhances this video beyond audio to highlight its visual impacts.…
June 14, 2017

Under Armour / Michael Phelps

Here is an excellent example of how we can use haptics to convey movement. There are no obvious visuals other than the actions of the gymnasts. Using a series of common-use haptics for motion, we enable the viewer to feel jumping, flipping and tumbling.…
June 14, 2017

OK GO – Upside Down & Inside Out

Paint splashing, balls flying, multiple dance moves and body motions within an airplane? With its wide array of visuals, this is a music video perfectly suited for haptics. Enhanced with tactile effects, the rich variety of visuals allows us to feel the environment and experience.…
June 14, 2017

Samsung Blind Cap

In this ad, an athlete wears a special swim cap and, with haptics, we feel his strokes and kicks in the water along with the alerts in his cap. We focus more on the swimmer to feel the water as opposed to the technology.…