Category Archives: Uncategorized

April 3, 2015

Role of Haptics in Virtual Reality

As anyone can guess, virtual reality was undoubtedly the hot button topic of this year’s GDC. Even though the industry is still in its infancy stage, it is predicted to be a $150B market by 2020. One significant note of difference with years past was there was a new tone and…
February 26, 2015

The story with China: The surge in tactile user experiences

When it comes to China – the competition is hot. Hotter yet is China’s ability to quickly adopt new technology and shake up consumer expectations. Immersion is experiencing this first-hand. There is an urgency from China businesses to be the first to do the next best thing.…
February 26, 2015

The DRAMATIC rise in Video Content

Earlier this year, Tim Peterson from AdAge covered the rise in video content posted on Facebook. The statistic is pretty eye opening – “People around the world are posting 75% more videos to Facebook than they did a year ago.” What does this mean for the video industry as…
January 16, 2015

Immersion’s TouchSense Engage Blows Away Mobile Viewers

If you haven’t heard by now, the first ever haptically-enabled trailer debuted last September. The season four trailer of Showtime’s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion’s TouchSense Engage technology to give viewers…
January 16, 2015

Haptics was Big in 2014. Here’s to a Even Bigger 2015!

Haptics started off 2014 strong, as one of JWT Intelligence 100 Things to Watch in 2014. And that was just the beginning – during the remainder of the year the haptic development just kept coming. There were haptic-enabled bicycles, shoes, rings, and space robots…yes,…
January 16, 2015

Immersive Entertainment Steals the Show at CES 2015

For those of us in the content business, the big draw at this year’s International Consumer Electronics Show was the intense focus on immersive entertainment and technology. (CES highlights the focus on Immersive Entertainment from gaming and other entertainment…
June 9, 2014

Watch Dogs Creates a Sense of Hyper Reality

Watch Dogs has been the talk of the town in the gaming world lately. Going into E3 this week, I’m reminded of when I first saw the Watch Dogs game trailer at the show in 2012. I knew it was going to push the limits of immersive game play. Throughout the game, it is clear that the game…
June 2, 2014

Feel the Love For Indie Games

While gamers and developers alike enjoy the blockbuster games from major studios, there will always be something charming about the indie game. They are typically a little quirkier, bolder with their style and not afraid to try new things; some even blur the line between games…