Innovation & Haptic Touch, with Chris Ullrich

The Innovation Engine

On this week’s episode of the podcast we look at innovation and haptic touch. We talk about why touch is a powerful untapped sense, how touch technology may eventually enable entirely new forms of communication, and why you shouldn’t be alarmed to hear that your clothes may soon reach out and touch you. Chris Ullrich, Vice President of User Experience at Immersion Corporation, joins us to talk about these topics and more.

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Google intros haptic feedback-friendly ‘Games You Can Feel’

Android Community

A responsive touchscreen display isn’t just enough for a more enjoyable and uninterrupted mobile gaming. Soon, geeks and gamers will demand for haptic feedback technology to arrive on their games and gadgets. Going ahead of other names in the industry, Google has just introduced a new category on Google Play for special haptic feedback-friendly games. Once inside the Google Play Store, you’ll see a small collection of games of this sort.

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Games You Can Feel page on Google Play highlights haptic feedback


The Google Play Store opened up a new section recently called Games You Can Feel. On display are games like Grand Theft Auto: San Andreas, Vice City, Angry Birds Friends, Hero Siege, Trials: Frontier, and more, all featuring haptic feedback technology from Touchsense Engage. Haptic feedback adds tactile effects to touch-based gameplay, which touch technology company Immersion says is in demand.

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Games You Can Feel Brings Together Games With Haptic Feedback

Droid Gamer

A new section of the Google Play Store titled “Games You Can Feel” has brought together several games that now support haptic feedback to one place on the storefront. So if you like vibrations in your hands, Google can hook you up.

Haptic feedback is a touchscreen technology that allows users, or in this case, touchers, to feel certain textures. The company behind the Android integration of the technology, Immersion, has worked with several developers to include the new experience in games. It works through a series of vibrations  using your devices built-in motors, that are able to emulate the feeling of objects and even weather, like rain.

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Why We Need a Haptic Design Language for Wearables

FastCompany| CoDesign


There’s a disconnect between what wearables can be and what they currently are, says Chris Ullrich, who heads up user experience at Immersion, a firm known for its haptic feedback innovations. Right now, even the most advanced smartwatch is really just a mirror of the smartwatch in your pocket. Your phone receives alerts from the world, and instead of pulling it out the screen in your pocket, you look down at the screen on your wrist.

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Smartwatches Bring Good Vibrations

Much like mobile phones brought about an acronym-based texting language and smartphones allowed users to communicate with emoji’s, the smartwatch is introducing a new language of its own — vibration.

The idea of communicating through tactile sensations may sound like an impossible task, but developers are using what they already know about people’s responses to having their arms grabbed or their hands touched to create intuitive sensations that deliver information to wearers without them having to look down at their wrist.
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Tech’s Next Step: Devices that Touch You Back

USA Today

AUSTIN—I’m reaching out in front of me with my bare hand when I suddenly get the sensation of pushing into a force field, never mind that I’m not actually making physical contact with anything. A moment later I’m plucking and feeling invisible bubbles – but my hand isn’t touching those either.

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The Language of Feel Will Establish Wearables As A Distinct Category


As the momentum going into the launch of the Apple AAPL +0.88% Watch reaches its peak, everyone is wondering whether this introduction will finally establish wearables as a distinct category.  Apple has done it before, with the iPod, iPhone, and iPad.  However, since Steve Jobs’s passing, the company has yet to initiate a whole new category.  The stakes for Apple (and CEO Tim Cook) are high.

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