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Posted in Corporate, Innovation

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology… Read more »


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Posted in Advertising, Corporate, Insights, Smart Opinions

Embracing Mobile Innovation and Emerging Tech to Redefine the Consumer Experience

For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution. Still perceived as nascent, AR, in particular, is just now hitting the fast track with some of… Read more »


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Posted in Advertising, Designing Haptics

Haptics Keeps An Audience Entertained

People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers. They all tell stories. Trailers must set expectations and excite people about… Read more »


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Posted in Advertising, Designing Haptics

Making Finance Memorable

What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design made it shine. Visually dynamic financial ads are rare, which… Read more »


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Posted in Advertising, Corporate, Insights, Smart Opinions

Why ‘Engage, Don’t Enrage’ is a Key Tenet for Better User Engagement

With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology providers to establish – and uphold — a commitment to enhancing the user experience. Tourtel… Read more »


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Posted in Advertising, Case Studies, Company Update, Corporate

The Drum Recognizes Haptics’ Effect On Brands And Content

We know haptics can positively affect how consumers feel about a brand. We know how haptics can enhance the emotional impact of a brand’s story. We have the data, conducted the studies and pounded the pavement. Now, we are thrilled that the Ad industry knows it, too. The Drum, Europe’s largest media and marketing website,… Read more »


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Posted in Advertising, Corporate, Insights, Smart Opinions

The Power of Impactful Storytelling: Making Your Content Resonate on Mobile

With mobile commanding a greater slice of advertising budgets, along with higher expectations for return on investment and a broad scope of performance KPIs, the focus is no longer on mobile adoption, with an estimated 95 percent of Americans now owning a cell phone and spending upwards of five hours per day on their devices…. Read more »