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Posted in Corporate, Opinions

Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond. We sat down with Immersion’s Director of Research Manuel Cruz to talk about the team behind the technology… Read more »


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Posted in Advertising, Designing Haptics

Haptics Keeps An Audience Entertained

People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers. They all tell stories. Trailers must set expectations and excite people about… Read more »


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Posted in Advertising, Designing Haptics

Making Finance Memorable

What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design made it shine. Visually dynamic financial ads are rare, which… Read more »


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Posted in Advertising, Insights from Ad Leaders

Why ‘Engage, Don’t Enrage’ is a Key Tenet for Better User Engagement

With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology providers to establish – and uphold — a commitment to enhancing the user experience. Tourtel… Read more »


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Posted in Gaming, Gaming Developers, Virtual Reality

We’re Making Gaming and VR More Realistic with TouchSense® Force Technology

Immersion is making it easier than ever to implement haptics into gaming and virtual reality experiences with the launch of TouchSense® Force Technology. The new solution enables game developers and peripheral manufacturers to take their products to a whole new level and easily create sensations of pushing, pulling, grasping, and pulsing by integrating high-quality touch… Read more »