Author Archives: Immersion Corporation

March 10, 2016

Developer Spotlight: Fat Bat Studio Ltd.

Immersion’s mobile games evangelist Bob Heubel recently spoke with Robert Faludi, managing director and graphic designer at Fat Bat Studio Ltd. about the company’s strategy for finding success in the saturated mobile game market. BH: Hi Robert. Tell me a little about Fat…
January 30, 2016

A Year in Review

2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics.  The wave of adoption is growing.  For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile…
November 19, 2015

Reaching the always-on, app-centric millennial audience

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices.
– Jason Patton, vice president and general manager or content…
October 29, 2015

Mobile Video Advertising with Tactile Effects

Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform.  In partnership with Stoli® Vodka and Horizon Media, the first ad creative…
October 6, 2015

The Fine Art of Tactile Design

How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio…
June 29, 2015

Developer Spotlight: Concrete Software

Immersion has received much fanfare with the recent launch of TouchSense Engage for mobile games and the unveiling of a new category of games, Games You Can Feel, featuring haptic technology. Our mobile games evangelist, Bob Heubel, recently sat down with Keith Pichelman,…
May 26, 2015

Communicating with Aliens – Haptics the Common Language

When Raj from CBS’s The Big Bang Theory was tasked by NASA to come up with a delivery system for a universal message in case one of NASA’s Discovery missions encounter aliens (The Communication Deterioration episode, aired April 16, 2015), he enlists his fellow scientists…
May 18, 2015

Balancing the Mobile Experience of Movies with Haptics

The shift towards mobile is here. There is no denying that in the past 10 years the viewing habits of the consumer have trended towards consumption via smaller, more mobile devices. This poses a conundrum for directors who aim to craft their stories for a theatrical experience.…