Corporate - Immersion - Haptic Technology

October 23, 2017

Designing Haptics

Haptics Keeps An Audience Entertained

People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers.…

October 23, 2017

Designing Haptics

Making Finance Memorable

What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design…

October 19, 2017

Insights

Why ‘Engage, Don’t Enrage’ is a Key Tenet for Better User Engagement

With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology…

October 4, 2017

Company Update

The Drum Recognizes Haptics’ Effect On Brands And Content

We know haptics can positively affect how consumers feel about a brand. We know how haptics can enhance the emotional impact of a brand’s story. We have the data, conducted the studies and pounded the pavement. Now, we are thrilled that the Ad industry knows it, too. The Drum,…

October 3, 2017

Insights

The Power of Impactful Storytelling: Making Your Content Resonate on Mobile

With mobile commanding a greater slice of advertising budgets, along with higher expectations for return on investment and a broad scope of performance KPIs, the focus is no longer on mobile adoption, with an estimated 95 percent of Americans now owning a cell phone and spending…

August 3, 2017

Innovation

From Lab to Industry: How Immersion’s Innovation Drives Touch Technology Forward

We sat down with Chris Ullrich, Immersion’s VP of Technology to talk about the company has evolved over the last 25 years. Can you take us through Immersion’s history? How did it get started? Immersion was founded nearly 25 years ago out of a robotics lab at Stanford University.…

July 25, 2017

Gaming/VR

Takeaways from E3 2017: Enhancing the Gaming and VR Experience

Last month, the Immersion team hit the ground for E3, the world’s largest event for those in the interactive entertainment industry. I’ve been a gamer most of my life and this is the place to be to engage with others who are passionate about the gaming industry. Every year E3…

June 26, 2017

Bringing Augmented and Virtual Reality to the Mainstream

Last month I had the pleasure of speaking at the Digital Hollywood AR/VR Experience conference, an event focused on the convergence of the entertainment and technology industries. Our panel “360 Video and VR/AR – Content and Advertising – A Cross Platform Experience”…

March 9, 2017

We’re Making Gaming and VR More Realistic with TouchSense® Force Technology

Immersion is making it easier than ever to implement haptics into gaming and virtual reality experiences with the launch of TouchSense® Force Technology. The new solution enables game developers and peripheral manufacturers to take their products to a whole new level and…

January 25, 2017

Study Unveils That TouchSense® Ads Lead to 50% Lift in Brand Favorability

TouchSense Ads make you happy & excited. Touch in mobile advertisements is proving to be a powerful way to engage and connect with consumers. In a study released by IPG Media Labs, MAGNA and Immersion Corporation, TouchSense Ads, ads you can feel, increase users’ sense…