By David Birnbaum, Head of Design Strategy and Outreach
Researchers from UC San Diego recently published findings on simulating softness by first calculating how soft or hard a material will feel based on material thickness, stiffness, and surface properties. The…
Curious about what’s next for designers incorporating haptics into their systems and devices? Wonder how a visionary demo can transform the AR experience? XD IMMERSIVE sat down with David Birnbaum, Immersion’s Design Director, to understand the user experience and…
The human brain is constantly processing a wide variety of ongoing feedback from the world around it and then determining higher-priority experiences based on that feedback to gain a better understanding of any given real-world situation.
Understanding the enigma of how…
In the last 25 years, we’ve seen many changes in the field of haptics.
In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown,…
The Immersion Research and Development Group is at the heart of haptic innovation. Their discoveries drive breakthrough product experiences and make new things possible in all areas of haptics development – from gaming, advertising, mobile and beyond.
We sat down with…
For many in the brand and agency worlds, there’s still a big leap between the trendy vernacular of emerging technologies such as Augmented and Virtual Reality and the day-to-day integration of these elements into brand strategy and execution.
Still perceived as nascent,…
Immersion’s Business Development Lead for Gaming, Bob Heubel, recently attended PocketGamer’s XR Connects and talks about the event and what it was like to be a judge for the VR Indie Pitch.
This year I had the pleasure of attending XR Connects Helsinki, a show that brings…
“It was like synchronized swimming for fruit.”
Brightly colored fruit bounced against a stark black background, timed to a peppy tempo. Every beat was a chance for haptic design to bring people closer to the produce. The goal? To sell M&S Foods, a UK-based grocery store.…
The purr of an engine. The sway in a turn. The skid of steel-belted tires across wet asphalt. Haptics put users in the driver’s seat in ways that video and audio alone can’t — and the results are exciting.
“Most auto ads are very visually appealing with beautiful graphics…
People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves.
Yet there is a consistent theme throughout all movie trailers.…
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