October 25, 2017

• Haptic Learning

Haptic Design Brings Out the Quality of Food

“It was like synchronized swimming for fruit.” Brightly colored fruit bounced against a stark black background, timed to a peppy tempo. Every beat was a chance for haptic design to bring people closer to the produce. The goal? To sell M&S Foods, a UK-based grocery store.…

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October 23, 2017

• Haptic Learning

Designing Haptics For Automotive Ads

The purr of an engine. The sway in a turn. The skid of steel-belted tires across wet asphalt. Haptics put users in the driver’s seat in ways that video and audio alone can’t — and the results are exciting. “Most auto ads are very visually appealing with beautiful graphics…

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October 23, 2017

• Haptic Learning

Haptics Keeps An Audience Entertained

People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers.…

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October 23, 2017

• Haptic Learning

Making Finance Memorable

What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design…

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October 19, 2017

• Uncategorized

Why ‘Engage, Don’t Enrage’ is a Key Tenet for Better User Engagement

With a large percentage of consumer web traffic now attributable to mobile devices, this milestone year-over-year growth also signals changing times for mobile advertisers. As new standards and best practices take shape, there is greater emphasis on brands and technology…

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October 4, 2017

• Immersion News

The Drum Recognizes Haptics’ Effect On Brands And Content

We know haptics can positively affect how consumers feel about a brand. We know how haptics can enhance the emotional impact of a brand’s story. We have the data, conducted the studies and pounded the pavement. Now, we are thrilled that the Ad industry knows it, too. The Drum,…

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October 3, 2017

• Uncategorized

The Power of Impactful Storytelling: Making Your Content Resonate on Mobile

With mobile commanding a greater slice of advertising budgets, along with higher expectations for return on investment and a broad scope of performance KPIs, the focus is no longer on mobile adoption, with an estimated 95 percent of Americans now owning a cell phone and spending…

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August 3, 2017

• Industry

From Lab to Industry: How Immersion’s Innovation Drives Touch Technology Forward

We sat down with Chris Ullrich, Immersion’s VP of Technology to talk about the company has evolved over the last 25 years. Can you take us through Immersion’s history? How did it get started? Immersion was founded nearly 25 years ago out of a robotics lab at Stanford University.…

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July 25, 2017

• Developments in Haptics

Takeaways from E3 2017: Enhancing the Gaming and VR Experience

Last month, the Immersion team hit the ground for E3, the world’s largest event for those in the interactive entertainment industry. I’ve been a gamer most of my life and this is the place to be to engage with others who are passionate about the gaming industry. Every year E3…

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June 26, 2017

• Developments in Haptics

Bringing Augmented and Virtual Reality to the Mainstream

Last month I had the pleasure of speaking at the Digital Hollywood AR/VR Experience conference, an event focused on the convergence of the entertainment and technology industries. Our panel “360 Video and VR/AR – Content and Advertising – A Cross Platform Experience”…

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