A Year in Review

2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics.  The wave of adoption is growing.  For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile features, more games with the excitement of tactile effects… Read more »

G-Star Global Game Expo: A First-Timer’s Guide

Animé? Check. A huge number of RPG games on display? Check. Super geeked out, women and men in cos-play as their favorite game characters? Check. If you’re thinking about attending the G-Star Global Game Expo in the near future take a look at this first-timer’s guide. It has everything you need to know about the… Read more »

Reaching the always-on, app-centric millennial audience

Engagement is key, and technological advancements in smartphones, including haptics, voice recognition and camera phones, have revolutionized the way in which millennials engage with their devices. – Jason Patton, vice president and general manager or content and media business at Immersion in How to reach the always-on, app-centric millennial audience, Mobile Marketer In an article last… Read more »

Mobile Video Advertising with Tactile Effects

Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform.  In partnership with Stoli® Vodka and Horizon Media, the first ad creative to launch with this capability is “Stoli: THE Vodka” campaign – an animation with a woman shaking a Stoli… Read more »

The Fine Art of Tactile Design

How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio designer understands the intricacies of a… Read more »

LeTV Tactile Trailers Hit the Mark

Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie trailers: Expendables 3,” “Spectre” starring Daniel Craig as… Read more »

Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world. In recent years, “immersive experience” has largely been used to market fanciful technologies like 3D renderings or… Read more »

3 Billion Devices have Touch

In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic technology is poised to change how we interact with the digital world around us,… Read more »