Peugeot 308 GTi, Feel the Drive and Stoli: The Vodka, the mobile video campaign you can feel are named finalists for two awards this fall, OMMA and The Drum Digital Trading Award Immersion’s TouchSense Technology is changing the way brands engage their audiences on mobile devices, and now, Immersion’s innovative use of haptic technology is… Read more »
And campaign metrics show that after experiencing video ads enhanced by Immersion’s TouchSense® haptic technology, consumers are excited and want more. Immersion works with advertisers and ad networks to deliver impactful, tactile experiences that their customers can feel. And their results are impressive. Ads with haptics Carry strong message pull through Improve recall by emphasizing… Read more »
This award-winning campaign was powered by Immersion‘s TouchSense Technology, which helps advertisers deliver mobile content their customers can feel, connecting with them at a deeper level. We work directly with content creators to deliver tactile (haptic) experiences that extend their brand and strengthen their ad performance. Ads with haptics Carry strong message pull through Improve recall… Read more »
Feel the action as your favorite soccer player kicks a goal or steals the ball – and share it with your friends. Thumbkandi’s mobile messaging app, enhanced with Immersion’s TouchSense technology, lets you personally engage in Club América soccer matches. This special collection of animated emoji and video stickers gives you action at your fingertips… Read more »
2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics. The wave of adoption is growing. For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile features, more games with the excitement of tactile effects… Read more »
Animé? Check. A huge number of RPG games on display? Check. Super geeked out, women and men in cos-play as their favorite game characters? Check. If you’re thinking about attending the G-Star Global Game Expo in the near future take a look at this first-timer’s guide. It has everything you need to know about the… Read more »
Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform. In partnership with Stoli® Vodka and Horizon Media, the first ad creative to launch with this capability is “Stoli: THE Vodka” campaign – an animation with a woman shaking a Stoli… Read more »
How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio designer understands the intricacies of a… Read more »
Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie trailers: Expendables 3,” “Spectre” starring Daniel Craig as… Read more »