Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world. In recent years, “immersive experience” has largely been used to market fanciful technologies like 3D renderings or… Read more »

3 Billion Devices have Touch

In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic technology is poised to change how we interact with the digital world around us,… Read more »

The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense that the watch is the next big… Read more »

The DRAMATIC rise in Video Content

Earlier this year, Tim Peterson from AdAge covered the rise in video content posted on Facebook. The statistic is pretty eye opening – “People around the world are posting 75% more videos to Facebook than they did a year ago.” What does this mean for the video industry as a whole? The good news is… Read more »