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June 12, 2018

The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early days, haptics was, for the most part, an academic thought that few labs entertained, and few companies were bold enough to try to commercialize. The killer haptic application still unknown,…
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November 22, 2017

Game On: Shaking Up the Gaming Experience at XR Connects

Immersion’s Business Development Lead for Gaming, Bob Heubel, recently attended PocketGamer’s XR Connects and talks about the event and what it was like to be a judge for the VR Indie Pitch. This year I had the pleasure of attending XR Connects Helsinki, a show that brings together…
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October 25, 2017

Haptic Design Brings Out the Quality of Food

“It was like synchronized swimming for fruit.” Brightly colored fruit bounced against a stark black background, timed to a peppy tempo. Every beat was a chance for haptic design to bring people closer to the produce. The goal? To sell M&S Foods, a UK-based grocery store.…
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October 23, 2017

Designing Haptics For Automotive Ads

The purr of an engine. The sway in a turn. The skid of steel-belted tires across wet asphalt. Haptics put users in the driver’s seat in ways that video and audio alone can’t — and the results are exciting. “Most auto ads are very visually appealing with beautiful graphics and effects,…
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October 23, 2017

Haptics Keeps An Audience Entertained

People love entertainment. But their tastes vary, giving movie trailer designers a wide variety of experiences to create. From dramas to fantasies to comedies, tastes and genres are as diverse as audiences themselves. Yet there is a consistent theme throughout all movie trailers.…
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October 23, 2017

Making Finance Memorable

What does finance feel like? Kayla Buchanan of Immersion has an idea. She recently worked on haptic-enhanced ads for Capital One and Android Pay, which took different approaches to conveying their messages. One was visually rich; the other, not so much — until haptic design…
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