January 30, 2016

A Year in Review

2015 has been a great year for the Immersion team. This year we’re celebrating tremendous progress and great wins for haptics.  The wave of adoption is growing.  For users this means more movie and show trailers with the advance experience of haptics, more devices with tactile…
January 30, 2016

G-Star Global Game Expo: A First-Timer’s Guide

Animé? Check. A huge number of RPG games on display? Check. Super geeked out, women and men in cos-play as their favorite game characters? Check. If you’re thinking about attending the G-Star Global Game Expo in the near future take a look at this first-timer’s guide. It…
November 19, 2015

It’s Raining Haptics

Immersion brought in the fall season with a number of big announcements on haptics. Acer, Gameloft, Stoli, Opera, Bandai Namco and Google Play all were a part of a big fall rush for haptics, signaling the growing interest in the adoption of the technology across the ecosystem.…
November 6, 2015

Google Games You Can Feel

[bs_lead]Google Play launches new Games You Can Feel Collection of more than 15 Android mobile games, showcasing the best mobile games using Immersion’s haptic technology.[/bs_lead]
  • Tactile effects intensifying the action and creates a more immersive 
October 29, 2015

Mobile Video Advertising with Tactile Effects

Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform.  In partnership with Stoli® Vodka and Horizon Media, the first ad…
October 6, 2015

The Fine Art of Tactile Design

How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio…
October 6, 2015

LeTV Tactile Trailers Hit the Mark

Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie…
September 2, 2015

Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world.
In recent years,…
September 2, 2015

Game Trends that are Rocking Our World

Have you played a game on your watch? Have you strapped on a virtual reality headset? Have you had more fun watching someone play a game than playing it yourself? If you’ve answered “yes” to any of these questions, you have experienced some of the new trends rippling across…