July 31, 2015

• Developments in Haptics

Engaging Updates: Teaching an Old Game New Tricks

The act of creating a mobile game can be lengthy, tedious and emotionally draining, but the pride that a developer has in their game is beyond gratifying; until users of the game want more. Since the inception of video games, players have craved more from a game the second credits…

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July 31, 2015

• Haptic Learning

Adding Meaning to Mobile Experiences With Haptics

We live in an age where screens are commonplace; our cars, our watches and even our grocery store checkouts have screens. But as humans, our basic nature still makes us crave physical experiences that digital interactions often don’t provide. In the past couple of months,…

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June 29, 2015

• Developments in Haptics

Engagement and Retention – The holy grail of Mobile Gaming

With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition. Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for…

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June 29, 2015

• Uncategorized

No Longer A“Fat-Fingered” Mistake: Rethinking the Banner Ad

“It’s time for the banner ad to go!” You’ve probably been hearing this for what feels like decades. Ever since the banner ad made its first appearance in 1994, we’ve been accidentally clicking on those pesky, flashing pictures for far too long. As digital…

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June 29, 2015

• Developments in Haptics

Developer Spotlight: Concrete Software

Immersion has received much fanfare with the recent launch of TouchSense Engage for mobile games and the unveiling of a new category of games, Games You Can Feel, featuring haptic technology. Our mobile games evangelist, Bob Heubel, recently sat down with Keith Pichelman,…

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May 26, 2015

• Uncategorized

Communicating with Aliens – Haptics the Common Language

When Raj from CBS’s The Big Bang Theory was tasked by NASA to come up with a delivery system for a universal message in case one of NASA’s Discovery missions encounter aliens (The Communication Deterioration episode, aired April 16, 2015), he enlists his fellow scientists…

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May 18, 2015

• Uncategorized

Balancing the Mobile Experience of Movies with Haptics

The shift towards mobile is here. There is no denying that in the past 10 years the viewing habits of the consumer have trended towards consumption via smaller, more mobile devices. This poses a conundrum for directors who aim to craft their stories for a theatrical experience.…

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May 11, 2015

• Uncategorized

Three Trends for 2015: Potential Convergence and Our New Mixed Reality Life

Virtual Reality, Haptics and 3D Printing 2015 is shaping up to be an important year for a few technologies that have been around for a long time. Perhaps even more exciting are the new experiences that we can start to imagine when they converge and hit the mainstream. Virtual reality,…

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April 21, 2015

• Immersion News

The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense…

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April 20, 2015

• Developments in Haptics

Introducing Games You Can Feel

The world of gaming is changing, Immersion is leading the charge. In collaboration with Google, we’ve launched a new category of mobile games – Games You Can Feel, spotlighted this week in the games section on Google Play. The games feature TouchSense® Engage, Immersion’s…

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