October 29, 2015

Mobile Video Advertising with Tactile Effects

Immersion and Opera Mediaworks launch mobile video advertising with tactile effects. Opera Mediaworks and Immersion launches touch-enabled mobile advertising on Opera Mediaworks’ ad platform.  In partnership with Stoli® Vodka and Horizon Media, the first ad…
October 6, 2015

The Fine Art of Tactile Design

How do you describe a feeling? Not the mood you are in, but the physical sensation of what you touch? This is the challenging question asked when designing tactile effects for video. For creatives not used to working in a tactile medium, it can be somewhat intimidating. An audio…
October 6, 2015

LeTV Tactile Trailers Hit the Mark

Earlier this year, LeTV, one of the top video apps in China, became the first to introduce haptics in movie trailer advertising to Chinese viewers. With the help of Immersion, LeTV launched a new “4D” channel in their Android LeTV app in June, featuring three haptic movie…
September 2, 2015

Immersive Experiences: Magic and Illusions

Something that is immersive stimulates multiple senses—not just sight and sound – in order to facilitate an illusion of or beyond reality. Truly immersive experiences are meant to fully capture and engage individuals in the creator’s intended world.
In recent years,…
September 2, 2015

Game Trends that are Rocking Our World

Have you played a game on your watch? Have you strapped on a virtual reality headset? Have you had more fun watching someone play a game than playing it yourself? If you’ve answered “yes” to any of these questions, you have experienced some of the new trends rippling across…
July 31, 2015

3 Billion Devices have Touch

In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic…
July 31, 2015

Engaging Updates: Teaching an Old Game New Tricks

The act of creating a mobile game can be lengthy, tedious and emotionally draining, but the pride that a developer has in their game is beyond gratifying; until users of the game want more. Since the inception of video games, players have craved more from a game the second credits…
July 31, 2015

Adding Meaning to Mobile Experiences With Haptics

We live in an age where screens are commonplace; our cars, our watches and even our grocery store checkouts have screens. But as humans, our basic nature still makes us crave physical experiences that digital interactions often don’t provide. In the past couple of months,…