Game Trends that are Rocking Our World

Have you played a game on your watch? Have you strapped on a virtual reality headset? Have you had more fun watching someone play a game than playing it yourself? If you’ve answered “yes” to any of these questions, you have experienced some of the new trends rippling across the gaming industry. First, with the… Read more »

3 Billion Devices have Touch

In the month of June, Immersion celebrated a big milestone. The company announced that 3 billion digital devices have launched using Immersion’s haptic technology. With the world now paying attention to haptics and the world of touch, expectations are high. Haptic technology is poised to change how we interact with the digital world around us,… Read more »

Engaging Updates: Teaching an Old Game New Tricks

The act of creating a mobile game can be lengthy, tedious and emotionally draining, but the pride that a developer has in their game is beyond gratifying; until users of the game want more. Since the inception of video games, players have craved more from a game the second credits start rolling. In today’s wildly… Read more »

Engagement and Retention – The holy grail of Mobile Gaming

With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition. Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for GameSauce on the “Engagement and Retention equation: Left Brain + Right… Read more »

No Longer A“Fat-Fingered” Mistake: Rethinking the Banner Ad

“It’s time for the banner ad to go!” You’ve probably been hearing this for what feels like decades. Ever since the banner ad made its first appearance in 1994, we’ve been accidentally clicking on those pesky, flashing pictures for far too long. As digital marketers migrate from desktop to mobile, designers and media planners are… Read more »

Developer Spotlight: Concrete Software

Immersion has received much fanfare with the recent launch of TouchSense Engage for mobile games and the unveiling of a new category of games, Games You Can Feel, featuring haptic technology. Our mobile games evangelist, Bob Heubel, recently sat down with Keith Pichelman, CEO of Concrete Software to talk to him about his game, PBA(r)… Read more »