Engagement and Retention – The holy grail of Mobile Gaming

With hundreds of new mobile gaming application launched on a monthly basis, mobile game developers are hungry for any insight that will put them over the competition. Nick Thomas, senior director and head of mobile gaming at Immersion recently wrote a contributed article for GameSauce on the “Engagement and Retention equation: Left Brain + Right… Read more »

No Longer A“Fat-Fingered” Mistake: Rethinking the Banner Ad

“It’s time for the banner ad to go!” You’ve probably been hearing this for what feels like decades. Ever since the banner ad made its first appearance in 1994, we’ve been accidentally clicking on those pesky, flashing pictures for far too long. As digital marketers migrate from desktop to mobile, designers and media planners are… Read more »

Developer Spotlight: Concrete Software

Immersion has received much fanfare with the recent launch of TouchSense Engage for mobile games and the unveiling of a new category of games, Games You Can Feel, featuring haptic technology. Our mobile games evangelist, Bob Heubel, recently sat down with Keith Pichelman, CEO of Concrete Software to talk to him about his game, PBA(r)… Read more »

The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense that the watch is the next big… Read more »

Introducing Games You Can Feel

The world of gaming is changing, Immersion is leading the charge. In collaboration with Google, we’ve launched a new category of mobile games – Games You Can Feel, spotlighted this week in the games section on Google Play. The games feature TouchSense® Engage, Immersion’s haptic technology for making mobile games rumble, shake, pop, and zap… Read more »