The Next User Platform – Wearables

Pre-orders are in and the Apple Watch will be arriving in consumers’ hands any day now. Although everyone is still making predictions on if, when and how many consumers will adopt Apple Watch, it is safe to say that the wearables revolution is already here. It makes sense that the watch is the next big… Read more »

Introducing Games You Can Feel

The world of gaming is changing, Immersion is leading the charge. In collaboration with Google, we’ve launched a new category of mobile games – Games You Can Feel, spotlighted this week in the games section on Google Play. The games feature TouchSense® Engage, Immersion’s haptic technology for making mobile games rumble, shake, pop, and zap… Read more »

Embracing the Mute Switch

After more than a decade of running an audio production company for games, and evangelizing, promoting, and praising the virtues and importance of music, sound effects, and voice over in game play experiences, I have to admit that the irony behind this blog entry is a bit uncanny. While I will always be a proponent… Read more »

Role of Haptics in Virtual Reality

As anyone can guess, virtual reality was undoubtedly the hot button topic of this year’s GDC. Even though the industry is still in its infancy stage, it is predicted to be a $150B market by 2020. One significant note of difference with years past was there was a new tone and pace of excitement about… Read more »

The DRAMATIC rise in Video Content

Earlier this year, Tim Peterson from AdAge covered the rise in video content posted on Facebook. The statistic is pretty eye opening – “People around the world are posting 75% more videos to Facebook than they did a year ago.” What does this mean for the video industry as a whole? The good news is… Read more »

Immersion’s TouchSense Engage Blows Away Mobile Viewers

If you haven’t heard by now, the first ever haptically-enabled trailer debuted last September. The season four trailer of Showtime’s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion’s TouchSense Engage technology to give viewers a hands-on feel for the suspense, excitement and drama that they could expect from Homeland this… Read more »