Category Archives: Uncategorized

May 26, 2015

Communicating with Aliens – Haptics the Common Language

When Raj from CBS’s The Big Bang Theory was tasked by NASA to come up with a delivery system for a universal message in case one of NASA’s Discovery missions encounter aliens (The Communication Deterioration episode, aired April 16, 2015), he enlists his fellow scientists…
May 18, 2015

Balancing the Mobile Experience of Movies with Haptics

The shift towards mobile is here. There is no denying that in the past 10 years the viewing habits of the consumer have trended towards consumption via smaller, more mobile devices. This poses a conundrum for directors who aim to craft their stories for a theatrical experience.…
February 26, 2015

The story with China: The surge in tactile user experiences

When it comes to China – the competition is hot. Hotter yet is China’s ability to quickly adopt new technology and shake up consumer expectations. Immersion is experiencing this first-hand. There is an urgency from China businesses to be the first to do the next best thing.…
February 26, 2015

The DRAMATIC rise in Video Content

Earlier this year, Tim Peterson from AdAge covered the rise in video content posted on Facebook. The statistic is pretty eye opening – “People around the world are posting 75% more videos to Facebook than they did a year ago.” What does this mean for the video industry as…
January 16, 2015

Immersion’s TouchSense Engage Blows Away Mobile Viewers

If you haven’t heard by now, the first ever haptically-enabled trailer debuted last September. The season four trailer of Showtime’s Emmy and Golden Globe-winning hit series, Homeland, was the first to leverage Immersion’s TouchSense Engage technology to give viewers…
January 16, 2015

Immersive Entertainment Steals the Show at CES 2015

For those of us in the content business, the big draw at this year’s International Consumer Electronics Show was the intense focus on immersive entertainment and technology. (CES highlights the focus on Immersive Entertainment from gaming and other entertainment…