“This is not a computer!”

“This is not a computer,” the presenter thundered, gesturing towards the MacBook Pro from which he was delivering his presentation. Naturally, the audience asked him what the laptop was, if it wasn’t a computer. His reply made us all rethink our assumptions about wearable computing. The presenter was Marcelo Coelho, speaking recently at the FITC designers… Read more »

Are Buttons Obsolete?

There is a lot to like about the Game Developer (GD) Magazine , which has a 19-year track record as the digital game industry’s paper of record. Some people love GD’s annual recognition of innovative and excellent game developers. Other readers like the in-depth articles describing techniques, tools, and tips. GD Magazine came to mind… Read more »

Let’s go fishing!

Gamevil’s Fishing Superstars latest update now includes Immersion haptics, giving a fun & dynamic fishing experience on your Android device.  Realistic touch and balancing controls puts the fishing rod in your hands as you flick your device to cast, give a sharp jerk to set the hook, and crank the wheel with your right thumb… Read more »

Feng Shui of Haptics for Game Developers

If you live and work in China, you probably don’t have a marble-topped table in your house. According to the ancient Chinese principles of Feng Shui, marble tables attract work stress. (I should probably get rid of all those marble tables that I bought cheaply at garage sales). Feng Shui is a set of principles… Read more »

The Honeymoon is Over. Now What?

Ever wonder why some mobile games stay popular for years and continuously grow their fan base while others come and go like fashion? For the most part, it’s not because one game is intrinsically better than another, although that happens too. The real reason usually stems from how much the developer supports their game after… Read more »

Video Tutorial – Haptic SDK Steps

Continuing with our roll out of Immerison’s Video Tutorial series, this week’s video will walk you step by step through using the Immersion Haptic SDK.  A great resource for developers thinking about incorporating haptics into your app.  This video quickly walks you through everything you need to know. If you’re ready to get started, you… Read more »

Using Immersion’s Haptic SDK – Video Tutorial

Incorporating haptics into your Android app is really straightforward (we promise). Immersion’s SDK includes easy-to-use tools along with a pre-designed effect library that allow developers to incorporate touch feedback into their apps in a matter of minutes. For those of you thinking about dipping your toe in the water that is touch feedback, we’re rolling… Read more »

The Freemium Model – Ads or No Ads?

If you’ve ever played a free mobile game, chances are you’ve noticed an embedded ad placement. And if you’re like me, you found it very annoying. The interesting thing is that most developers don‘t even cover their production costs from running these ads. So, the real purpose must be to annoy the user, so they… Read more »